Designing products that hold up under real-world pressure.
Product Designer with 8+ years of experience across SaaS, mobile, analytics, and AI-powered platforms.
I'm an AI-Powered Product Designer with 8+ years of experience designing SaaS products, mobile apps, Web apps, dashboards.
At myCPE ONE, I lead product design across a growing ecosystem of learning, content, analytics, and AI-powered products used by 80,000+ subscribers and reaching over 400,000 monthly readers. My role extends beyond UI/UX design, covering business analysis, product discovery, user flows, wireframes, design systems, prototyping, and developer-ready documentation. I work closely with product managers, engineers, and stakeholders to shape features from initial concept through launch.
Before that, I spent three years at Moon Technolabs, leading design for Moon Invoice and contributing to more than 30 mobile applications across Android and iOS. I also worked on product branding, design systems, and customer-facing web experiences across multiple industries.
I've been exploring AI agents, agent workflows, and how product teams can design experiences where humans and AI collaborate instead of simply interact.
My process usually starts before Figma. I spend time understanding business goals, workflows, edge cases, and technical constraints before moving into wireframes, prototypes, and final design.
I enjoy working on products where design influences business outcomes, not just interfaces. If that's what you're building, let's connect.
Design Philosophy
"Design starts with understanding"
Great products come from understanding users, problems, and context — not jumping straight into screens.
"Clarity beats complexity"
The best experiences feel obvious, even when the systems behind them are not.
"Design should create impact"
Every decision should improve usability, support business goals, or deliver measurable value.
Experience
2021 – Present
Sr. UI/UX Designer
myCPE ONE
Full-time · Hybrid
Ahmedabad, Gujarat, India
- ▪Designed AI-powered search, personalized course recommendations, and automated workflow experiences
- ▪Redesigned the complete learning platform, course discovery, subscriptions, and user dashboards
- ▪Designed Insights — a content discovery platform with news, videos, and infographics
- ▪Designed Benchmark analytics dashboards with firm performance comparisons and strategic insights
- ▪Designed the myCPE mobile app experience
- ▪Designed Social Eye Foundation Partner Portal managing student education support, school partnerships, and partner operations
- ▪Designed Gig Taxes mobile app — a tax filing product for gig workers covering signup, document upload, review, signature, and filing flows
- ▪Created BRDs, user stories, wireframes, and dev-ready documentation
- ▪Collaborated with product managers, developers, QA, and stakeholders
2018 – 2021
Sr. UI/UX Designer
Moon Technolabs
Full-time · On-site
Ahmedabad, Gujarat, India
- ▪Led end-to-end design for Moon Invoice — a SaaS invoicing platform
- ▪Designed 30+ mobile apps across Android and iOS
- ▪Designed 10+ corporate and product websites
- ▪Created wireframes, prototypes, and high-fidelity UI screens
- ▪Redesigned branding and visual identity for Moon Technolabs and Moon Invoice
- ▪Collaborated with developers and stakeholders for smooth design handoff
2016 – 2018
Freelance UI Designer & Graphic Designer
Self-Employed
Freelance
Ahmedabad, Gujarat, India
- ▪UI Design — mobile app interfaces and website designs
- ▪Graphic Design — logos, brand identity, and visual assets
- ▪Social Media — posts, creatives, and marketing visuals
- ▪Print Design — brochures, flyers, hoarding boards, banners, and printing materials
- ▪Web Design — landing pages and web UI designs
- ▪Managed complete design projects from client brief to final delivery
- ▪Worked across multiple industries adapting to different design styles
Education Bachelor of Computer Applications (BCA) — Saurashtra University, 2014
Languages Gujarati (Native) · Hindi (Fluent) · English (Professional)