Cleany
Cleany is a mobile booking platform for residential, commercial, vacation rental, and post-construction cleaning services. As the UI/UX Designer, I led the end-to-end design of the mobile booking experience — from research and wireframes through high-fidelity UI and a reusable design system. The redesigned experience simplified service scheduling, improved pricing transparency, and contributed to 15,000+ total bookings and a 48% increase in conversion.
My Role
Context & Challenge
Cleany is a mobile platform that enables customers to book residential, commercial, vacation rental, and post-construction cleaning services. The challenge was creating a booking experience that could support multiple service types, pricing structures, and customer requirements without making the process feel complicated. The business needed a scalable solution that reduced booking friction while improving conversion across mobile devices.
My Role & Scope
As the UI/UX Designer, I led the end-to-end product design process, including research, user flows, wireframes, high-fidelity UI, prototyping, and design system creation. I worked closely with stakeholders, developers, and QA teams to align business requirements with implementation. I also contributed to business analysis activities, including user stories, workflow documentation, and requirement gathering.
Process & Approach
I began by analyzing existing booking workflows and identifying areas where users were likely to abandon the process. The experience was structured into clear stages covering service selection, customization, scheduling, checkout, and booking management. Early wireframes validated the flow before moving into high-fidelity designs and interactive prototypes. Every design decision focused on reducing complexity and improving pricing transparency.
Design Showcase
The final product covered onboarding, authentication, service selection, booking configuration, add-on services, scheduling, checkout, booking management, and profile settings. Dedicated flows were designed for residential, commercial, vacation rental, and post-construction cleaning services. A reusable design system ensured consistency across both mobile platforms while supporting future scalability.
Outcomes & Impact
The redesigned booking experience simplified service scheduling while improving customer confidence and booking completion rates. By combining clear workflows, transparent pricing, and structured service customization, the platform successfully supported large-scale service operations.
0,000+
Total Bookings
0%
Conversion Increase
0
Service Categories
Key Learnings
Designing for service businesses requires balancing operational complexity with customer simplicity. The biggest challenge was supporting multiple service types without overwhelming users. Breaking the experience into progressive steps proved far more effective than exposing all options upfront, leading to a cleaner booking journey and stronger conversion performance.