Insights by MYCPE ONE
Insights by myCPE ONE is a content discovery platform built for accounting and finance professionals. Designed as a top-of-funnel growth engine, it delivers industry news, regulatory updates, practice guides, videos, and infographics while driving user acquisition for the continuing education platform. Users can explore a limited number of articles for free before registering, creating a clear pathway from content consumption to subscription and long-term engagement.
My Role
My Process
A structured, end-to-end workflow — spanning stakeholder discovery, documentation, design, and validation through to launch.
Stakeholder Meetings
Attended requirement meetings with stakeholders to understand business goals, user needs, and feature scope.
MOM & Documentation
Created Minutes of Meeting (MOM) after every session — capturing decisions, action items, and open questions for alignment.
BRD & User Stories
Translated requirements into Business Requirement Documents (BRDs), user stories with acceptance criteria, field-level validations, and workflow logic.
Ticket Creation
Broke down features into development tickets with clear scope, priority, and design references for the engineering team.
Design & Handover
Designed high-fidelity screens in Figma and handed off to developers with annotated specs, interaction notes, and component documentation.
Internal UAT
Reviewed implemented features against design and requirements — validating functionality, UI accuracy, and edge cases before stakeholder sign-off.
Stakeholder UAT
Supported final UAT with stakeholders — addressing feedback, coordinating fixes, and ensuring the product met business expectations before launch.
Design Scope
I designed the complete Insights platform including: the homepage and content discovery experience, multi-category navigation (News, Regulatory, Accounting Industry, Benchmarking, Magazine), article detail pages, monthly capsule and infographic layouts, the article lock/paywall flow after 3 free reads, registration and subscription conversion screens, and mobile-optimized content consumption flows.
Design Showcase
A look at the Insights experience — content discovery, multi-category navigation, article and capsule layouts, and the paywall conversion flow.
Key Features
Four core areas shaped the Insights experience — pairing free, high-value content with a frictionless path to subscription.
Multi-Category Navigation
Structured content across News, Regulatory Updates, Accounting Industry, Benchmarking, and Magazine — each with sub-categories for precise discovery.
Article Paywall Flow
After 3 free articles, content locks and prompts registration — converting passive readers into registered subscribers with a frictionless gate.
Monthly Capsules & Infographics
Digest-format content designed for busy professionals — summarising key updates in scannable, visual formats.
Subscription + CPE Access Bundle
Subscribers get Insights access bundled with the full MYCPE ONE continuing education platform — increasing perceived value and reducing churn.
Outcomes & Impact
Insights became a top-of-funnel growth engine for MYCPE ONE — reaching a large professional audience and steadily converting free readers into paying subscribers.
0,000+
Monthly Readers
0+
New Subscribers per Month
0 Year
To Reach 400k Readers